1. Create a viable marketing strategy
A working strategy can be the special sauce that your business needs to attract more customers. You can figure out the best platform to market your brand, offer your services, and then pitch your business to potential customers. Focus on the main selling point, affordable prices, and previous customer testimonials.
2.Ask for a referral from existing customers
Yes, it might seem a bit daunting at first, but having satisfied customers could enable you to ask for referrals from them. The Customer-to-Customer interaction is a place where a business can truly thrive. A happy customer could confidently refer you to someone who requires the same services, or they could even name-drop your business to their friends, family, and even acquaintance.
Who does not like sales and discounts? A coupon is something along the same line, forcing people to at least try a product and service they were hesitant about because of the price. No one likes to miss out on a great deal, and by using coupons like 50 per cent off on the first cleaning, you can surely increase your customers.
4.Support widely popular causes
People like to be a part of a business that supports worthy causes. It could be anything from the environment, breast cancer, or recycling. By donating a portion of your revenue, you can easily attract a plethora of new customers to your business.
5.Build a dynamic website
Your website is the key to attracting new customers to the online space. It can be hugely beneficial if you offer a pickup and drop cleaning service. You can efficiently market your website using Google Analytics and other SEO tools.
6.Take full advantage of Social Media.
Social Media is an excellent marketing tool that allows businesses to find and connect with potential and existing customers quickly. You can create and post regular content to have a robust online presence. Your business can also run ads on various social media platforms.
7.Market your business using Bulk email marketing
While Bulk email marketing might not be as responsive as it used to be before, it can still be pretty valuable. If you have a target area and other relevant parameters for your potential clients, then email marketing can surely help you out.
8.Hire an SEO agency
Having an online presence is undoubtedly helpful, but nothing could beat the good-old SEO regarding having a long-term marketing strategy. Hiring an SEO agency can guarantee you long-term success and steady growth.
9.Create a Google My Business listing
If you have a business, then listing it on Google My Business can only have positive results for you. It is especially helpful if you have an area-specific service, as people usually search for terms like cleaning services near me or in XYZ location – take advantage of this.
10.Build a professional network
Lastly, you can build a professional network by attending conventions and other networking events. Meeting people face-to-face increases the chances of gaining new customers for your business.